PROSPECT SCORING

Engage Unknown Consumers like Longtime Customers

What if you could take your cold, purchased and rented lists and dramatically increase your conversion rate by bringing personalization and focus to your outbound marketing — as if you were engaging longtime customers?

With Prospect Scoring powered by the ElementOne Analytics Platform, you can assign custom scores to telemarketing, email and direct mail lists so you can readily segment and prioritize them. What’s more, you can use the scores to drive personalization of messages, offers and promotions — further boosting your conversion rate.

Building Analytics to Suit Your Growth Strategy

TARGUSinfo works with you to determine the optimal approach to Prospect Scoring based on whether you want to predict who is most likely to:

• Convert or have a high subscriber lifetime value
• Purchase a certain product or set of products
• Be most responsive to a given message, offer, price or promotion

With our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify consumers and businesses and link them to attributes — such as demographics, buying behaviors and attitudes — in real time. The result is exceptionally predictive prospect scores.

With Prospect Scoring from TARGUSinfo, you’ll be able to focus on your best prospects with the right message, offer and communication channel. Ultimately, your unique set of custom scores will increase your conversion rate and reduce marketing waste.