Lead Scoring
Focus on Your Most Profitable Prospects
Conversion rates suffer when agents chase bad lead information, yet it happens every day. That’s because, in most companies, it’s impossible to know when lead information is promising and when it’s a waste of time and money.
With On-Demand Lead Scoring powered by the ElementOne Analytics Platform, you can instantly identify, verify and qualify lead information at the very moment you're engaging leads ― whether it’s over the phone, on the Web or at the point of sale.
With our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify inbound leads and link them to attributes — such as demographics, buying behaviors and attitudes — in real time. The result is exceptionally predictive lead scores that allow you to recognize your best prospects at the moment of live interaction.
Our scores let you improve customer service and increase your conversion rate by instantly predicting which leads are most likely to:
- Convert
- Have a high customer lifetime value
- Respond to upsell or cross-sell offers
- Have buying power to afford certain products or services
Make Smarter Decisions
TARGUSinfo provides insight on lead information — the instant it arrives. First, we verify the contact information against our unrivaled data, ensuring that lead information is actionable. In the same fraction of a second, we score the lead based on custom-built predictive models.
Lead scores enable you to instantly prioritize leads and customize their experience accordingly. Jump hot prospects to the top of the call queue. Send leads to the best-equipped agents. Personalize scripts to deliver the most compelling message, offer, price or discount. Invest more in converting high-value leads. The insight flows just as easily into your follow-up communications, which you can personalize based on your custom scores.
With On-Demand Lead Scoring from TARGUSinfo, you’ll produce more relevant communications and speed up your sales cycle. What’s more, your unique set of custom scores will enable you to increase conversion rates, reduce follow-up marketing costs, boost order amounts and lift customer lifetime value.
