Site & Market Scoring
Fine-Tune Site Planning as the Market Changes
In today’s economy, market conditions change quickly and dramatically. You need to protect your profits — making razor-sharp site selection decisions that focus your resources and drive more traffic into your existing store network.
Real-Time Data and Sophisticated Technology for Real-World Site Planning
Our ground-breaking Site & Market Scoring solution features Web-based technology and dynamic data to optimize store network performance through:
- Site selection analysis and store performance analysis
- Trade area creation and reporting
- Market hot spotting and prioritization
- Subscriber targeting
The Site Data at the Core of Your Decisions
Our unique approach to creating demographic estimates and projections employs constant updates from the US Postal Service, ensuring that newly developed areas — or those in rapid decline — are clearly identified.
You’ll sharpen your decision making with dynamic data feeds that allow your models to rapidly adjust to changing market conditions. We give you the most current view of your subscribers by building in frequent updates to:
- Demographics, based on the preceding quarter (Quarterly Update)
- Precise locations of shopping centers (Quarterly Update)
- Consumer-expenditure data (Quarterly Update)
- Demand-potential data (Quarterly Update)
- Competitive and co-tenancy landscapes, including changes in store networks (Monthly Update)
Our Web-based system integrates these updates quickly and easily ― allowing you to rapidly share the latest information across your organization.
Open the Door to Self-Reliance
Our Site & Market Scoring solution lets you access the industry’s most up-to-date site data to inform your site planning and site analysis — with the click of a mouse. There’s no need to rely on partners to run reports and analyses. You can do it yourself — right from your Web browser.
One-of-a-Kind Features
With our Site & Market Scoring solution, you gain access to:
- Complete internal and external site data integration (store, customer and product data)
- Innovative patent-pending demographics
- Automatic site data updating
- User-needs-based access: Administrator, Power and Field User
- Easy-to-deploy custom modeling tools
- Custom reporting and variable management
