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Agenda

Case Studies, Actionable Ideas and Tips of the Trade

This two-day event will provide insight into how to use real-time scoring at the point of live consumer interaction to improve conversion rates, up-sell, cross-sell and customer retention.

In addition to presentations from companies such as Forrester, Sylvan Learning, Clearwire and LendingTree, hear how companies are doubling their conversion rates and saving tens of thousands of dollars per month.


MAY 5, 2010
10:00am - 5:00pm REGISTRATION
12:00pm - 1:00pm Welcome Lunch
1:00pm - 1:15pm Opening Remarks
1:15pm - 2:00pm Keynote Address: The Evolution of Marketing Data and Analytics

George Moore
, CEO, TARGUSinfo
2:00pm - 2:45pm The Crawl, Walk and Run of On-Demand Scoring

Ken Inman, VP of Analytics, TARGUSinfo
2:45pm - 3:00pm BREAK
3:00pm - 3:45pm Landing the Big Spenders: Focusing on Customer Lifetime Value, Not Just Conversions

Sara Costello, Senior Director of Relationship Marketing, Sylvan Learning, Inc.
3:45pm - 4:30pm Analytics Goes Real Time: Why Companies Are Focusing on Live Customer Interactions

Paul McConville, VP of Consumer-Facing Markets, TARGUSinfo (Moderator)

Sean Peoples, Executive Director of Business Development, Edmunds.com

Steven Aquavia, Director of Marketing, Bosley, Inc.

Tony Digiovanni, SVP of Marketing & Admissions, EDMC
4:30pm - 5:15pm Opportunities & Challenges:  What You Must Consider When Implementing Lead Scoring

Iain Smith, VP of Product Marketing, ADP Dealer Services
5:30pm - 7:30pm NETWORKING RECEPTION
MAY 6, 2010
8:30am - 10:00am BREAKFAST & SPONSOR PRESENTATION

Kim Garner, VP of Analytics, TARGUSinfo
10:00am - 11:00am Keynote Address: A New Era of Decision Making

Ian Ayres, Author, Super Crunchers
11:00am - 11:45am My Love-Hate Relationship with Scoring

Greg Hanson, SVP and GM of RealEstate.com and Tree.com
11:45am - 12:30pm Turning Real-Time Analytics into a Strategic Driver for Your Marketing

Dave Frankland, Principle Analyst, Forrester Research
12:30pm - 1:30pm LUNCH
1:30pm - 2:15pm Innovation & Shareholder Value: Why You Need to Take Analytics Real Time

To Be Announced
2:15pm - 3:00pm Lead Scoring: The Impact on Lead Buyers and Lead Sellers

Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo (Moderator)

Andrew Gansler, President, EducationDynamics, LLC

Kristen Schiffner, Senior Director of Internet Marketing, Westwood College

Matt McLaughlin, President, CUnet
3:00pm - 3:15pm BREAK
3:15pm - 4:00pm Courting Look-A-Likes: Using Lead Scores to Fuel Online Targeting

Ken Rona, VP of Data and Analytics, [x+1] (Moderator)

Brad King, Managing Director of Strategic Development, BlueKai

Dave Helmreich, VP of Business Development, TARGUSinfo

Joanna O'Connell, Manager of Strategic Development, ATOM Systems, Razorfish
4:00pm - 4:45pm Who's Calling? Customizing the Caller Experience to Feed the Bottom Line

Ken Dawson, Chief Marketing Officer, InfoCision
4:45pm - 5:30pm Get on the Same Page: Align All Your Marketing Efforts with Analytics

Melissa Hilton, Data Access and Solutions, Clearwire
5:30pm - 5:45pm Closing Remarks
9:00pm - 12:00pm NETWORKING EVENT

 
Learn how TARGUSinfo can help you. Contact a sales representative.
Keynote Speaker, Ian Ayres, Author of Super Crunchers

Have Questions?

Please submit all event inquiries via email to scoring@targusinfo.com, or contact Emily Jacobs directly at 800.6.TARGUS.