Find knowledge and news about on-demand information solutions and related technologies.
Browse through this section to access articles, white papers, benchmark studies, webinars, podcasts, tutorials and best practices.
Consumer Products & Services
Online Marketing & Commerce
The Crawl, Walk, and Run of Lead Scoring 
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There is an adage that says you have to crawl before you can walk and walk before you can run. This white paper explains how companies can implement lead scoring in various ways to develop a clearer picture of prospects that look like their best customers and convert them into buyers.
Taking Online Targeting to the Next Level , 820 KB
A myriad of targeting methods have emerged to help advertisers reach more targeted audiences online. This white paper evaluates the four dominant methods available today and introduces emerging methods. Among them, you'll learn about AdAdvisor services, which bridges offline data with online advertising and is proven to outperform current targeting methods.
How to Master Customer Acquisition: On-Demand Lead Scoring , 159 KB
Today's buyers possess a wealth of comparison shopping information. But you can be smarter, too. Learn how you can prioritize your inbound contacts in a split second, applying a wealth of information to instantly convert a prospect to a sale.
Don't Let Hot Prospects Grow Cold , 671 KB
You spend millions of marketing dollars to trigger a response. Are you converting all callers to customers? This guide to boosting your conversion rate with automated remarketing will outline the steps to boost your call-center acquisition rate by reaching out to interested but nonconverting callers.
Wireless Caller Name Service: A Business Case , 579 KB
Did you know that more than half of wireless subscribers will pay to see the names of callers who are not in their personal address book? This white paper will demonstrate how you can generate millions in additional revenue and differentiate your service by offering the one feature that your subscribers still can't get... Wireless Caller ID.
Turn Prospects into Profits: Using Lead-Management Innovation to Win Customers , 744 KB
Are you doing everything you can to increase your conversion rates? Are you focusing on high-value customers… those who will make larger and more frequent purchases? This white paper — published by the Peppers & Rogers Group — describes new lead-management practices to prioritize high-value prospects, tailor customer experiences, sharpen data practices and increase marketing velocity.
Retail Site Selection in Turbulent Times , 461 KB
Discover how a new breed of Web-based solutions is helping retailers ride out the economic storm and target new opportunities. In this compelling white paper published by Retail Traffic Magazine, you’ll read about how to change your retail real estate tactics in recognition of the dramatic shift in the economic operating environment.
Economic Recovery Index Report , 217 KB
Ensure you have the right retail network for an eventual market rebound! Download this unique report to learn how to predict which markets will recover quickly and which will emerge slowly. You’ll learn how to look beyond common market factors, such as foreclosure rates and unemployment, to fully examine the underlying economic and demographic trends that impact your retail real estate decisions.
Solutions to the Demise of Directory Assistance Data , 1,234 KB
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. This report discusses the erosion of traditional marketing data. You’ll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry.
Agent Efficiency, Productivity and the User Interface: Address Entry and the RightNow Integration Framework , 372 KB
With this paper, you’ll get a proven, scientific (and practical!) framework that can be applied to increase contact-center agent performance through improved user interfaces. A sample interface is used to demonstrate the power of this approach. Contact centers who apply these lessons can potentially save nearly $250,000 a year.
Bring Unknown Prospects to Life and Make Them Your Customers , 275 KB
Paul McConville, Director of Consumer Facing Business examines the impact precise and relevant data has on your marketing efforts. The thought leadership paper reviews how to instantly leverage consumer information to increase conversions, build customer loyalty, boost revenue and lift your Return on Marketing Investment.
Three Key Components of Optimizing Your Lead Review Process , 338 KB
TARGUSinfo examines lead verification best practices for ensuring the quality of consumer contact information submitted online. The white paper reviews the most effective ways to maximize the efficiency and profitability of your lead verification process and identifies the three key components to an effective solution.
How to Make Online Leads Easier to Reach and Engage , 227 KB
Paul McLenaghan, TARGUSinfo Director of Market Development for Interactive Markets, reviews tactics for making online leads easier to reach and convert. The white paper examines the benefits of enhancing leads with additional contact information and descriptive data in order to improve conversion rates.
Predictive Analytics: The Right Tool for Tough Times 
This Aberdeen Group Benchmark Report reveals the winning strategy used by Best-in-Class organizations to succeed in a tough competitive environment. The Strategy? Leveraging predictive analytics, often in real time, to improve the targeting of marketing offers and increase incremental sales.
Positec Increases Conversions , 137 KB
1 to 1 Magazine examines how Positec automatically re-engages non-converting prospects using TARGUSinfo’s Second ApproachSM automated remarketing solution.
AdExchanger.com 2009 Year-End Report , 5 MB
Everything you need to know about the evolving world of digital media is exposed in this year-end report published by AdExchanger.com. Learn from Q&A sessions with expert analysts and data providers along with leaders at top agencies, ad networks and exchanges.
1to1 Magazine's "Panning for Gold” Analytics Report , 631 KB
You invest millions of marketing dollars to generate a response. However, to strike gold, you need to boost your conversion rate. Download this 1to1 Magazine report to learn how to turn prospects into profits.
Contact Center Solutions Best Practices Report , 1997 KB
This CRM Magazine report discusses how executives charged with delivering exceptional customer service can succeed in maximizing customer satisfaction with available resources.
Once Again TARGUSinfo CNAM is Superior to Network CNAM , 259 KB
Results of a 2008 broad independent audit by the Paisley Group confirms TARGUSinfo superior to Network CNAM services in name coverage and accuracy.
Ten Surefire Ways to Get the Most Out of Lead Scoring , 119 KB
Whether you're looking to implement lead scoring or already have a program off the ground, these actionable tips will help you maximize your lead-scoring results.
Creating Intelligent Interactions with Your Clients , 161 KB
Yankee Group discusses how to maximize customer conversion and cross-selling opportunities across multiple customer touch points.
Consumers Intrigued by Prospect of Caller ID on TV and Mobile Phones , 259KB
Survey conducted by Harris Interactive on behalf of TARGUSinfo.
Murad Case Study: Lost Leads Recovered with Remarketing Solution , 115 KB
By Sales & Marketing Management Magazine
Sylvan Learning Case Study: Learning Center Chain Does its Homework on Customer Value , 256 KB
By 1to1 Magazine
Crutchfield Case Study: Avoiding Chargeback Chagrin , 617 KB
By Integrated Solutions for Retailers
Meineke Case Study: Reducing Direct Mailing Errors , 262 KB
By Integrated Solutions for Retailers
Cutting-Edge Lead Management: Turn More Prospects into Profits 
In an era of tightening budgets and increased accountability, you need innovative ideas to make your lead-generation dollars work harder. Attend this American Marketing Association webinar to explore how you can increase the chance of conversion when potential customers respond. And how to convert more high-value customers… those who will make larger and more frequent purchases.
Boost Acquisition in Your Call Center: Get More Out of Your Existing Call Flow
In this Frost & Sullivan webinar on demand, learn how emerging trends can help you convert more callers into high-value customers. Hear about contact centers that are jumping hot prospects to the top of the call queue and routing them to most appropriate agent. Find out how to boost order values by instantly pinpointing cross-sell and up-sell offers. And learn how you can automatically re-engage non-converting callers — within 24 hours.
Ready. Aim. Acquire.: Boost Customer Acquisition with Consumer Insights
This 1to1 Media podcast reveals how you can identify, reach, convert and grow your most valuable customers. Additionally, Sylvan Learning talks about how its lead-scoring program — powered by TARGUSinfo — delivered a 359% ROI by identifying high-value leads and personalizing their customer experience accordingly.
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