Today’s premier marketers rely on data-driven insights about customer behavior to improve business performance. ElementOne provides an integrated platform for data discovery, predictive analytics and scoring.
Our analytic solutions deliver a range of techniques to accurately quantify and qualify your customers and prospects, leading to new insights for marketing decisions. By leveraging these insights into customer behavior, you can better devise and measure strategies for effective acquisition, cross-selling and retention.
ElementOneSM — A Smarter Approach to Analytics, Built to Fit Your Needs
The key to actionable customer insight is the ability to differentiate between them based on their needs, behavior and potential value. This may include, for example, propensity to buy, lifetime value, promotion responsiveness and attrition. Many companies, however, find it difficult to get full value from traditional data analysis tools.
In particular, some approaches are too generic and not sufficiently specific to a marketer’s needs. Others are one-of-a-kind, providing deep understanding of needs and wants, but often not tied to behavior and not actionable from a tactical standpoint.
ElementOne is different. Designed by a team of industry and technical experts, our platform bridges the gap — blending the consistency and structure of pre-built, socio-demographic analytics with a high degree of customization and dynamic data updating. Incorporating your own customer data, we allow you to optimize your analysis for your individual campaigns, organizational objectives and industry.
Our unique approach to analytics:
- Provides customer and market analysis in an integrated environment
- Identifies your most profitable customers and prospects for more effective outbound marketing
- Places analytics closer to the customer point of contact by driving real-time behavioral scoring for Web sites, call centers and store sales channel.
Only ElementOne delivers on the promise of sophisticated consumer analytics — delivering unparalleled implementation opportunities, model innovation and advances in data quality.
It Starts With Better Building Blocks
The ElementOne analytic platform is built on a robust set of several hundred unique consumer behavior elements, or building blocks.
These serve as a starting point for creating customized solutions; which means that fewer preconditions have been placed on the universe of potential characteristics that are available for predicting consumer behavior.
Elements used are measurable demographic and geographic traits such as income, age, homeownership, presence of children, neighborhood type and regional cost of living.
Then, our model incorporates most any combination of your data, including: product and channel usage data, credit data and lifestyle and demographic information.
The core methodology for incorporating your data with elements is a unique mathematical algorithm and process that groups customers with similar characteristics and then optimizes those groups around more specific predictive criteria using secondary analytical and predictive models.